She became interested in beauty after college, but it wasn’t until she worked for an well-known Asian American founder that she learned how beauty can make people feel good, and even empowered, to express themselves and their values. “Everyone who has used our Full Body High relaxing CBD lotion really appreciates how well it works,” Walmsley said.įull Body High CBD Relaxing Body Lotion, $38Ĭommon Heir co-founder Cary Lin said she has always felt caught between two very different beauty cultures: the Eastern standards of China, where her parents are from, and the standards of the West, where she grew up. The brand’s body lotion is infused with 100 milligrams of calming CBD, as well as with nourishing Philippine Elemi oil. “We really believe you can have an emotional connection with the products you use daily or, rather, why shouldn't you have that connection!” “We obsess over every touch point, from looking at our packaging, to holding our products, to smelling them on your skin and feeling their effects,” she said. Prim's goal is to spread happiness through products that make people feel good, and that they can feel good about. “Being Asian American, I felt I really had something to add to the beauty world here by bringing in as much insight from my upbringing as possible,” Walmsley said. Prim Botanicals founder Stefanie Walmsley wanted to pay homage to her native country by using many of the natural ingredients that are found in the Philippines. Major Sculpt Créme Contour & Powder Bronzer Duo, $38 “The créme contour blends out so beautifully so you can look chiseled without any harsh lines and the bronzer adds the loveliest warmth to your face,” he said. The brand’s Major Sculpt Créme Contour & Powder Bronzer Duo can help anyone achieve a seamless, sculpted face. Ta became known for his signature look: the natural contour. “With my makeup, I want to offer everybody elevated but still wearable, essential, and easy to use makeup products to empower individual self-expression,” he said. He launched his own brand, Patrick Ta Beauty, with the mission of helping everyone feel glamorous and confident in their own skin. “I definitely feel like we had an instant bond because we were one of the few Asian Americans in the industry at that time, and this helped my career grow so much,” he said. Insert Name Here Clip in Ponytails, $49-$54Īfter he got a job working at MAC, Vietnamese American makeup artist Patrick Ta fell in love with beauty and began pursuing it with a passion, which led to working with celebs like fellow Asian Americans Shay Mitchell, Olivia Munn and Chrissy Teigen. No wonder it’s become a big fan of influencers such as Desi Perkins, Jenn Im and Makeup Shayla. The brand’s signature clip-in ponytail is made of a premium-quality, lightweight, vegan fiber from Japan and accurately mimics the look and feel of human hair. With INH, Sharon is inspiring and helping others build confidence - all while helping erase the stigma of fake hair. “I want to serve and inspire others who look like me that they too can do whatever they put their hearts and mind to,” she said. When she later began working at ColourPop Cosmetics, she had the opportunity to be a face of the brand, and it gave her a sense of purpose. It then dawned on me that although Asians are one of the biggest consumers within the beauty space we lacked representation externally and internally.” When Sharon Pak, who is Korean American, started working in the beauty industry eight years ago, she saw firsthand how underrepresented Asian people are: “First day on the job, I realized I was the only dark-haired minority in a sea of blondes. Tower 28 Beauty SOS Daily Rescue Facial Spray “The product is super gentle and versatile, and can be used to combat maskne, blemishes, flaky skin, rashes, acne, you name it!” “While desperately trying to find a solution for my eczema, I learned about the incredible healing properties of hypochlorous acid (the key ingredient in SOS), and it quite literally saved my skin,” Liu said. The brand’s SOS Daily Rescue Facial Spray is not only its hero product, but one of the first ones Liu formulated. “Initially, I think a lot of people are surprised that the founder of this beach-inspired brand is an Asian American, and my hope is that Tower 28 widens our perspective and works to eliminate those stereotypes.” “I wanted to build a brand that was based on a different beauty ideal, with no boundaries, where everyone felt represented and accepted,” she said. She always loved beach culture, but as a Chinese American she never really saw herself represented. Tower 28’s Amy Liu grew up in LA during the 1990s, when surf brands like Billabong and beauty products like Sun-In were all the rage.
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